A Collection of Work
Here are a few of the projects I've worked on during the last couple of years, in no particular order at all. I hope you enjoy.
The Unbreakable Contract
The challenge of launching Alleima was twofold. First, we needed to explain what Alleima was – a high-tech steel manufacturing company previously known as SMT, born out of Sandvik Group.
At the same time, maintaining the heritage, the association of quality, and the positive reputation of its mother company was essential – both to external and internal target audiences worldwide.
Epic Estonia
Let's face it, Estonia is not a popular destination for Swedes due to their preconceived notions about the former Soviet colony. We had to change the public perception of Estonia.
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We created an epic list of the 97 coolest things to do in Estonia, and offered these once-in-a-lifetime experiences to 97 ordinary Swedes to try out the country for themselves (including a luxury cruise to get there). The only form of “payment” we wanted was for them to simply spread the results of their experiences on their social media channels – with complete honesty.
900 Ways to Make a Change
How can a steel manufacturer be sustainable? Well, it's simple. They can if they get all their steel from recycled materials and their manufacturing process follows the 2030 Global sustainability goals. So with Alleima's 900 different patents and products, there are 900 unique ways to make a positive sustainable change.
Where You Shop Matters
Small local businesses are the heart in every community; they bring people together and fuels our passions. But we can’t take them for granted. Shopping locally, both physically and online, is vital for the survival of these small businesses, so never forget, where you shop matters.
To Old to Show – Misc Farfar Projects
I spent almost 10 years at the internationally acclaimed agency Farfar (Ranked top 3 most awarded agency in the world by the Gunn Report for five consecutive years). At Farfar we worked with numerous international clients such as Absolut Vodka, Adidas, Diesel, and Heineken – and I worked on most Farfar clients in one way or another.
Reach Out
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click one of the links below in order to get in touch.