Arla
Arla Misc.
Various Arla campaigns made from The Barn.​​
Milk+
Credits:
Creative Director:
Jakob Swedenborg
Creatives:
Vanda Wide (ACD)
Arvid Klintberg (AD)
Claudia Rolf (CW)
Victor Stenström (AD)
Arvid Klintberg (AD)
The Worlds Largest Coupon
(Official Guinness world record pending)
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The brand promise of Milk+ is to bring more of the good stuff – and what could be better than free milk? And in the spirit of “more” why not make the offer of a free product big, we mean unnecessarily big. Maybe even the biggest in the world (we’ll let Guinness Book of Records be the judge of that).
Introducing the world’s largest coupon. A fully functional coupon that probably won’t fit in your wallet (that’s what the QR-code is for).
Why? Because why not.
Thanks to Ocean Outdoor – not only for the beautiful mural, but also for the video.
KESO Cottage Cheese
Clap If You Hate KESO
Finally, there's a KESO for those who hate KESO.​​
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So, KESO cottage cheese is a great product. It's healthy, filling and contains lots of protein. It's the perfect meal companion for people trying to live an active and healthy life.
But product studies have shown that the biggest barrier for people when it comes to KESO is consistency and texture, because Keso is a smooth product mixed with rather large grains of cheese – which feels unpleasant for some people.
So when Arla launched their new version, KESO Crushed (a smoother product without the grains) it was only natural that it would be loved by everyone who previously hated Keso.
Translation:
"A cottage cheese for those who hate cottage cheese"
"Finally, you can hate AND love cottage cheese"
Yalla
Easy Squeezy
Yoghurt in a squeezable format. ​​
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Let's keep it simple. Yalla is a very well-known and loved yoghurt brand in Sweden. So when they launched a new kind of product with a squeezable packaging, we decided to not overcomplicate things – and just focused on the new format and packaging – and accidentally squeezed the entire ad…
Digital / SoMe
(D)OOH
Client: Arla Food
Agency: The Barn
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